Privacy Policy
Effective Date: 02/06/2026
Welcome to My Explore Morocco! We know that planning a trip means trusting us with personal information, and we take that trust seriously. This Privacy Policy explains what data we collect, why we collect it, and the choices you have.
Introduction & Scope
This Privacy Policy applies to My Explore Morocco (“we,” “us,” “our”) and governs how we collect, use, store, and protect personal data through www.myexploremorocco.com (the “Site”), including any bookings, inquiries, newsletters, or other services we offer.
This policy is designed to comply with major privacy laws, including the EU/UK General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). If you are located in a region with additional or different requirements, those rights apply to you as well, alongside the rights described below.
By using our Site, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Site.
Information We Collect
Information You Provide Directly
When you interact with us — booking a tour, signing up for our newsletter, or contacting our team — we may collect:
- Identity details: full name, email address, phone number
- Payment information: billing address, payment card details, or other payment method information (processed securely via our payment partners)
- Travel details: passport information, travel dates, accommodation preferences, dietary or accessibility needs, emergency contact information
- Communications: messages, reviews, or feedback you send us
Information Collected Automatically
When you browse our Site, certain information is collected automatically, including:
- Cookies and similar technologies (see Section 4 below)
- Device and technical data: IP address, browser type, operating system, device identifiers
- Usage data: pages viewed, time spent on the Site, referring URLs, click patterns
- Location data: general location inferred from your IP address, or precise location if you grant permission through your browser or device
- Analytics data: collected through tools such as Google Analytics to help us understand how visitors use the Site
How We Use Your Information
We use your personal data to:
- Provide our services — process bookings, confirm reservations, and coordinate with tour operators or accommodation providers
- Personalize your experience — recommend destinations, tours, or content based on your interests
- Process payments — securely handle transactions through trusted payment providers
- Communicate with you — send booking confirmations, respond to inquiries, and (with your consent, where required) send newsletters or promotional offers
- Improve our Site — analyze usage trends to improve content, design, and functionality
- Meet legal obligations — comply with tax, accounting, fraud-prevention, or other applicable legal requirements
We only use your data for purposes that are compatible with why it was collected, unless we ask for your consent to do otherwise.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our Site. These fall into the following categories:
| Cookie Type | Purpose |
|---|---|
| Necessary | Required for core Site functionality, such as security and page navigation. These cannot be disabled. |
| Performance | Help us understand how visitors use the Site (e.g., analytics) so we can improve it. |
| Functionality | Remember your preferences, such as language or currency settings. |
| Advertising | Used to deliver relevant ads and measure their effectiveness, including via third-party ad networks. |
Managing Your Cookie Preferences
When you first visit our Site, you’ll see a cookie banner where you can accept or customize your preferences. You can also:
- Adjust your browser settings to block or delete cookies
- Opt out of interest-based advertising through tools like the Digital Advertising Alliance or Your Online Choices
- Disable Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
Please note that disabling certain cookies may affect Site functionality.
Third-Party Sharing
We do not sell your personal data. We do share certain data with trusted third parties to operate our business, including:
- Booking and travel partners: tour operators, hotels, riads, and transport providers necessary to fulfill your reservation
- Payment processors: secure third-party providers that handle transaction processing
- Analytics providers: such as Google Analytics, to help us understand Site usage
- Advertising and marketing partners: to deliver and measure relevant advertising, where you have provided consent
We only share the data necessary for these partners to perform their function, and we require them to handle your data securely and in accordance with applicable law. We may also disclose data where required by law, to enforce our terms, or to protect the rights, safety, or property of My Explore Morocco or others.
User Rights & Choices
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Delete your personal data, subject to certain legal exceptions
- Restrict or object to certain processing of your data
- Data portability — receive your data in a structured, machine-readable format
- Opt out of marketing communications at any time
- Opt out of the sale or sharing of personal data (note: we do not sell personal data)
- Non-discrimination for exercising any of these rights
How to Exercise Your Rights
To exercise any of these rights, email us at info@myexploremorocco.com. We will respond within the timeframe required by applicable law (typically within 30 days under GDPR or 45 days under CCPA). We may need to verify your identity before processing certain requests.
You can unsubscribe from marketing emails at any time using the “unsubscribe” link included in each message.
Data Retention
We retain personal data only as long as necessary for the purposes described in this policy:
- Newsletter subscriptions: retained until you unsubscribe, plus a reasonable period afterward to process the request
- Booking and travel records: retained for the duration of your trip plus a period afterward (typically up to 7 years) to comply with tax, accounting, and legal obligations
- Analytics data: typically retained in aggregated or pseudonymized form for up to 26 months
- Customer service correspondence: retained for as long as needed to resolve your inquiry and for a reasonable period afterward for record-keeping
When data is no longer needed, we securely delete or anonymize it.
Security Measures
We take reasonable technical and organizational measures to protect your personal data, including:
- Encryption: Site traffic is secured via HTTPS/SSL
- Access controls: personal data is accessible only to authorized personnel who need it to perform their role
- Secure payment processing: payment data is handled through PCI-DSS compliant payment processors
- Regular monitoring: we periodically review our security practices to address emerging risks
No method of transmission or storage is 100% secure, but we are committed to protecting your information using industry-standard practices.
International Transfers
My Explore Morocco operates in Morocco, and your personal data may be transferred to, stored, and processed in countries outside your country of residence, including Morocco and the countries where our service providers operate.
Where we transfer personal data from the European Economic Area, the UK, or other regions with data transfer restrictions, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent mechanisms, to ensure your data receives an adequate level of protection.
Children’s Privacy
Our Site is not directed to children, and we do not knowingly collect personal data from anyone under the age of 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at info@myexploremorocco.com so we can promptly delete it.
If we become aware that we have collected personal data from a child without appropriate parental or guardian consent, we will take steps to delete that information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised “Effective Date” at the top. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:
My Explore Morocco 📧 Email: info@myexploremorocco.com 🌐 Website: www.myexploremorocco.com 📍 Mailing Address: ALLENTOWN PA 18104
We’re happy to help and will respond as quickly as we can.
This Privacy Policy is provided for general informational purposes and is not a substitute for legal advice. We recommend having this document reviewed by a qualified attorney to confirm full compliance with all laws applicable to your specific business operations and the regions where you operate.